PureFX Money Transfer Review

Quick FactsPros and Cons


Established: 2006.

International Clients: ✗ UK Only

Currencies Offered: 25.

Minimum Transfer: None stated

Trading via: Telephone

Offices In: UK

Regulation: ✓ FCA (UK), HMRC (UK)

Fees: £15, £10 for receipt

Promotional Code: None

Client Reviews: Just below 200 at Feefo

Client Rating: 99% Positive


Our Rating: 70%

“Worth a shot considering good client reviews but there are much better options in our opinion”

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Satisfied Clients

Operating for 10 years


High Fees

Small Company

Not Added Value Against our Top Selection

No Online Trading

Our Rating: 70%

“Worth a shot considering good client reviews but there are much better options in our opinion”

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Company Information and Credibility

Company size:  

PureFX has been operating since 2006, as a currency broker, and international money transfer provider. There is little we can say about the company.

– There is no mainstream media coverage of it, in the UK, or elsewhere.

– It has not won any industry awards.

– There is little information about the company on its website (compared to larger companies like MoneyCorp, UKForex, Currencies Direct, and World First, which are very comprehensive in their approach).

– In fact, if you are looking for more information about the company (in their own site or external site), you find results relating to other business with the same name like  PureFX aromatherapy and massage, PureFX lightning, or the PureFX gym.

Regulated By: 

FCA, HM Revenue & Customs (UK)


Bottom line is that being an FCA-regulated payment service provider must mean PureFX complies with the legal requirements, and good client reviews make us believe it provides a solid service, but it’s a small firm and as such not as credible as some  other companies in the market.

Credibility Rating

Client Feedback



We could find less than 200 reviews on one platform, Feefo. We like Feefo and based many of our ratings on it, but on the other hand we find it suspicious all clients decided to go this particular platform which is nowhere near as large as competitor TrustPilot. We can assume clients got there, as the company requested its satisfied clients to go there and share their experience with the public. It’s completely fair but we’re not sure if it gives us a wide enough perspective.

99% of the reviews are positive.

Positive The people who loved working with PureFX mentioned:

  • Good rates
  • Quality service
  • Smooth execution
  • Proficiency with the foreign exchange markets on the dealer’s behalf
Negative:We could litteraly find only on complaint:

  • Inability to supply Israeli Shekels quickly



Glowingly positive reviews by almost 200 users. Nothing to say about the complaint as it’s highly specific. Bottom line clients love it.

We were still unable to give it the same rating as we did for Transferwise with 18,000 client reviews and superb media exposure.

User Rating

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Exchange Rate & Fees

Fees: Extremely high fees for transfers below the £50,000 mark, of £15, and an additional £10 if you want an invoice. Only Natwest bank was more expensive in fees than PureFX.

Exchange Rates: As with all Foreign Exchange firms, the exchange rates are not publicly presented. We assume, based on the client reviews that we read that they are better than banks. The question is how they compare with other FX firms, and we assume that they can’t beat the rates of large companies with tons of liquidity when it comes to large transfers.

Limits: Not advertisied.


High fees, exchange rates that should be around average with other companies we tested, but since it’s a smaller firm we are doubtful they can operate on ultra-low margins like bigger companies do on larger transfers.

Exchange Rates & Fees Rating

Global Reach & Service


  • Dedicated Dealer: Yes.
  • Offices: UK.
  • Ways to approach: Email, Telephone
  • Translations: No
  • Accepts clients: UK Only.
  • Currencies Handled: 25
  • Client reviews: Highly positive



Not the most global company in the world, dealing the least amount of currencies out of almost all companies compared on our research, and with a single UK office, accepting only UK clients.

On the other hand service is, from what we read, extremely helpful.

Global Reach Score

Additional Functionalities

PureFX advertises some of the usual hedging tools: Forward Contract, Time Option, and Stop Loss. Industry leaders will offer a lot more options, and custom structures based on the needs of their clients.


None and the site isn’t even mobile friendly. Not to mention there’s no online trading app at all.


Standard offering on hedging, poor functionality when it comes to technology offering no online platform, and no mobile app.

Special Features Score

Review Summary
  • Credibility Score - 70%
  • Client Feedback - 90%
  • Fees, Exchange Rates - 60%
  • Global Reach, Availability, Service - 80%
  • Added Values - 50%

Bottom Line

When it comes to large transfers, which is our main focus - we prefer other larger companies with better reputation and offering. When it comes to large transfers, we prefer FX firms that don't incur firms. Still, PureFX is a worthwhile company with excellent client feedback and could be worth testing.

70 %

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  1. Larry O'neal

    I heard of purefx and they have a good name in the industry. I personally liked your top selections (already signed up with these companies), but I might try pure as well.

    Posted on April 30, 2015
  2. Colin Armstrong

    I have used pure fx on a number of occasions. I have always received excellent rates and the service has been above anything I have received from other companies. I would have no reservations in recommending them.

    Posted on March 27, 2016

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